How To Sell Better Using Psychology
Posted by Lanie Edwards on June 9, 2016
The human mind is a very strange thing indeed. Sure, it is one of the best processors on the planet, but it is also one of the most random things in the world. At the worst possible moments, it jumps to very strange assumptions and conclusions. The thing is, humans don’t see the randomness of the human brain as being a strange thing, because it is what we all do. This weirdness defines us as a race, and it makes us feel normal. This jumping to conclusions is not something that the other species on the planet do. The typical animal response to something new is to carefully go over it, analyze it and figure out what it is.
The Ambiguity Effect – An Example
Time for a little test. Imagine that you are getting ready to go to lunch and are presented with two choices. One of these is a place that you know, like and have eaten in before, or you could go to a place that you have never been before, where there are no reviews to read about, and there is a 50% chance of it being either great or terrible. If you are like most other people in the world, you will pick the place you know and like because your brain simply won’t take the risk of having a terrible meal for lunch. It is not what your body wants, and it is the principle that marketers of promo products in Brisbane use too.
Using it in your Sales Strategy
The psychological explanation for this is called the Ambiguity Effect. It is a quirk of humans to be afraid of the unknown, while remaining curious about it. If there isn’t enough information about an option for the brain to fully process the risks involved and make a decision, it will try to steer you towards the more familiar, safer option. This can be applied to sales as well with high quality products, when you are trying to put your promo products Brisbane out and about the city. Since you know that people are afraid of the unknown, make sure that your prospective buyers know exactly what it is they are getting themselves into.
Inform them about the results they can expect, and they will be a lot more inclined to buy something! If you don’t provide them with the right amount of information on the product that they are going to be using, they aren’t going to be confident enough to buy it. Make sure you answer their questions quickly and confidently, and fill in the blanks in their knowledge where and when it is possible.
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