How To Have A Successful Product Launch
Posted by Lanie Edwards on June 28, 2016
Whether you’re trying to renew interest in your company, or you want to promote a new innovation or creation, you need to know how to have a good product launch to make an impression on the public. There are plenty of ways you can mess up a launch, so it pays to know what you’re doing. Here are some ways you can ensure that your launch goes off without a hitch.
Hiring Third Parties
It’s always best to have the promotional aspects handled by PR agencies. Even if you can’t hire one, for financial reason or not, you need to have the basics seen to. At the very least, have a consultation with these companies. Depending on your company and the products or services you’re launching, you will need to change up your tactics. These companies know howto best promote your event, your brand, and the product or service.
PR agencies will use a variety of media to campaign for you, so if you aren’t hiring one, it is crucial that you still use these resources. Use social media to promote the product or service long before the launch. Network and gather a following, and keep up an air of mystery. Prospective customers will want to feel like there’s something exclusive and unique up for grabs. The more hype you can generate with social media, the better your turnout will be for the launch. Pretty much everyone relies on Facebook and Twitter to find out about the latest eventand products, so take advantage of this. Keep up a regular feed so that people don’t lose interest or forget about you.
Make sure you invite the right people to the launch, and do so as early as possible, check this awesome restaurant PR in Sydney. If you’re inviting big shots in the industry, you’ll want to make sure they pencil your event into their schedule early on. Invite selected journalists and media so that your event and product or service get noted. When the event draws nearer, send reminders to your invitees.
Make sure your event, the invitations, and all promotional measures have a common theme related to the service or product you are launching. At the event, have gift baskets and free trials ready for the guests to get to know your product better and see for themselves. Ideally you should have the media and journalists you’ve invited cover some of the bignames trying out your product. If the public sees notable figures in the papers using your product, they’re highly likely to chase after it.
However you choose to go about launching your new service or product, you have to have an extensive promotional campaign before, during, and after the event. Keep up the momentum and you’ll be assured success.
Filed under Home & Business Services